Grandfather Henk van Egmond embarked on the cultivation of chrysanthemums and roses. His passion and expertise in floral cultivation led to the auctioning of these vibrant blooms at Dutch flower markets. This marked the humble beginnings of a legacy that continues to thrive today

Henk van Egmond expanded his reach, filling trucks with a diverse array of flowers, navigating the roads in search of buyers in Germany.

The reins of the company transitioned to the capable hands of Father Koos van Egmond, who carried forward the family legacy, steering the company toward continued growth.

Son Danny van Egmond, then 25 years old, founds his own company after working for 9 years in various companies in the flower industry.

Danny's innovative spirit and vision quickly became evident as he modernized the distribution of flowers, introducing a wide range of products including fresh cut flowers, dried flowers, plants, decoratives, and florist supplies, all available online. This marked a new chapter in the family business, embracing digital platforms to bring their offerings directly to customers.